SEO techniques are aimed at achieving the highest position practically possible in the organic or natural listings of the search engine's results pages. To begin with you need to outline a list of keyphrases and keywords that are to be targeted. In Google, Yahoo and MSN, the natural listings are on the left and the right hand side is usually populated with sponsored links. Organic or natural listings are free of charge. SEO is targeted to improve your natural listings and aimed at getting your online presence as close to the top as possible. Do note, this depends a lot on the content of your website and also the service that you provide. Well designed (accessible, informational, good coding structure) sites will always be pushed up the ladder as search engines want consumers to get the best possible results.

SEO techniques are aimed at achieving the highest position practically possible in the organic or natural listings of the search engine's results pages. To begin with you need to outline a list of keyphrases and keywords that are to be targeted. In Google, Yahoo and MSN, the natural listings are on the left and the right hand side is usually populated with sponsored links. Organic or natural listings are free of charge. SEO is targeted to improve your natural listings and aimed at getting your online presence as close to the top as possible. Do note, this depends a lot on the content of your website and also the service that you provide. Well designed (accessible, informational, good coding structure) sites will always be pushed up the ladder as search engines want consumers to get the best possible results. Please note, I "do not" provide a link building service, my SEO methodology completely focuses on the quality of the website in question, which in turn will help the site move up the search engine results page.

These are significant text ads with a link to a web page and some ad text which is displayed to users of a search engine types for a particular search phrase. These paid adverts are displayed in the sponsored listings part of the search engine results page. These adverts are not free and is charged for every click (hence Pay-Per-Click), with the amount bid for the click determining the position. Google Adwords factors in a ‘quality score’ based on the clickthrough rate for each ad, meaning that an underperforming ad might not make it to the top. Some of the top PPC services are:

• Google Adwords - Worldwide
• Overture / Yahoo Search Services - Worlwide
• Microsoft Live - Worldwide
• Ask.com - Worldwide
• Baidu - China
• Yandex - Russia